The Value Of Podcasts For Internet Marketers | Marketing Mii Dallas ...

Perhaps IM marketers feel podcasts are not cool or effective in marketing. There?s a perception that they?re like radio shows or online radio stations. The intent of podcasting for marketers is to use it in the exact same way as you would an article. Some people even make people pay to listen to their podcasts. Or of course most people offer them for free. As you develop your listening audience, then you can work your marketing message into the mix. We?ll discuss some effective points about podcast creation for you.

Always add your old podcasts to an archive so any new subscribers can take advantage of them. Just like with anything else, if you make something good enough then they will make recommendations to other people. Then any new subscribers to your podcasts will be able to go back to the archives. This is why publishing an archive is important. Simply stated, you?ll be able to build more business relationships with people and make more sales by skillfully using your archives. So think about the future, and that?s another obvious reason for creating good quality podcasts. If you think it?ll be hard to archive and publish then you?re wrong because blogging CMS platforms have it as an automatic feature. We know you want to have greater Review Engine ROI, and what business on the net would not? First, remember you will need to research and plan well in advance to avoid costly mistakes. How well you understand the people in your particular niche is critical, and it seems to us, based on observation, that lots of marketers have no clue about it. The success of all your marketing and advertising rests on the degree of knowledge you have about your target. The competitive edge will be much sharper and in your favor with the knowledge you will gain. You will never be able to fully implement the principles of copywriting without understanding the people who will read it and putting that understanding into the words. There is quite a complex process involved that ultimately leads to people clicking on an order button or subscribing, etc. It goes without saying, but we?ll say it, that you need to record in a place that is as quiet as possible. Don?t get overly concerned if you still manage to capture unwanted sounds because you?ll simply edit those out in the end. If you have to, you can even hang blankets on windows or doors to help deaden external noises. If it?s very quiet, then the quality of your recording and your voice will be much better. You also won?t be worried about noise when it?s quiet, and you?ll be able to concentrate better.

Asking for feedback about your podcasts will always help you no matter what. Give your listeners a chance to tell you what they think about your podcast. The only point is to become better and improve. Ask for suggestions for future topics. This can be scary-especially if your ego is fragile-but it can also be very helpful. Your listeners will appreciate that you want to know what they will think. When you use someone?s idea, and they see it, they will really get a kick out of it. If you go through this process, you?ll discover that it?s much more powerful than if you did nothing.

You?ll find a powerful approach to building a subscriber base by using podcasting. If you can build a large base, then if you do it right you can convert them to more sales. Just make high quality podcasts with good information because people may spread them around for you. Just don?t be like so many others who totally ignore this excellent marketing method. Remember: podcasting is just as valuable to your career as videos or text!

Source: http://www.marketingmii.com/offiline-marketing-tips/the-value-of-podcasts-for-internet-marketers/

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